Research
Define the market before you contact it.
Agree the ICP. Map target accounts, buying committees and the signals that make your offer relevant.
LGS — THE SWISS B2B GROWTH ENGINE
BUILD YOURSWISS PIPELINE.
Find your ideal Swiss clients.
Powered by our own research tool.
Converted through human outreach.
Book a strategy call ↗
Our own prospecting technology. Founder-led execution.
THE ENGINE↓
GENEVA, SWITZERLAND / LOCAL KNOWLEDGE. COMMERCIAL AMBITION.SCROLL TO DISCOVER ↓
PROPRIETARY TECHNOLOGY. FOUNDER-LED EXECUTION.
YOUR ICP.
OUR INTELLIGENCE.
REAL CONVERSATIONS.
Tell us what your ideal customer looks like. Our own prospecting tool helps find, collect and enrich the company and contact information needed to build your campaign.
Think of a conversational research assistant for finding clients—with Philip reviewing the targeting and turning the research into outreach.
EXPLORE OUR PLATFORM ↗01 / START WITH YOUR IDEAL CLIENTA commercial brief.
A commercial brief.
A researchable market.
Find Swiss industrial companies with an in-house operations team. Identify the person responsible for production efficiency. Exclude existing customers.
ICP / COMMERCIAL FIT
Make the criteria explicit.
Translate the brief into geography, sector, use case, buying roles and exclusions. Review the definition before expanding the search.
- Target account
- Swiss industrial company
- Relevant role
- Operations director
- Evidence to research
- Production investment or process change
- Review gate
- Approve the ICP
Illustrative workflow. No live search or personal data.SEE IT WITH YOUR ICP ↗
THE FOUNDER’S WIDER NETWORK & EXPERIENCE
La Chaux-de-Fonds Métropole HorlogèreDebiotech SAEcolintEHL – Ecole hôtelière de LausanneEPFL Innovation ParkExoscale, Akenes SAFIT, Fondation pour l'innovation et la technologieInnovation TimeKnovaKodi TechLausanne RégionMicrocityPitch'n'BarService de la promotion de l'économie et de l'innovation (SPEI)University of GenevaVenturelab SAYB Inspire Sàrl
ONE CONNECTED SYSTEM.
Clear ownership at every stage.
03OUTREACH CHANNELS
06CAMPAIGN PHASES
01ACCOUNTABLE FOUNDER
HIGH STANDARDS. PRECISE EXECUTION.
LESS NOISE.MORE SIGNAL.
CH / 01
In a focused market, relevance matters.
We research the account before we write the message.
LAVAUX / LAKE GENEVA & THE ALPS
01 / LOCAL INTELLIGENCE
Switzerland
isn’t one
market.
Different languages. Different buying contexts. A focused account universe. Your approach needs to reflect the people and companies you want to reach.
We start with regional and account-level research, then agree the language, message and channel mix. Precision comes before volume.
COMMERCIAL CENTRES / SCHEMATIC
02 / THE GROWTH ENGINE
From possibility.
To pipeline.
Research, data and outreach work as one system. Follow one account from the market to the meeting.
LGS / CAMPAIGN SYSTEMRESEARCH
MARKET → TARGET → ENGAGEQUALIFY → MEETING
Data
Make each account reachable.
Verify and enrich the contacts you need. Connect company context with email, LinkedIn profiles and phone research.
Position
Give people a reason to respond.
Translate your offer into sector-specific and persona-specific messages. Create an opening that makes the next step clear.
Activate
Connect the channels.
Launch a considered sequence across email, LinkedIn and phone. Every interaction builds on the one before it.
Optimise
Let the market sharpen the campaign.
Review replies and objections. Use A/B testing to improve targeting and messages, with reporting that separates activity from interest.
Convert
Turn relevant interest into a meeting.
Qualify the conversation, coordinate availability and hand over the context your team needs to continue it.
03 / BUILT AROUND YOUR AMBITION
Focused sprints.
Lasting momentum.
A complete Swiss outbound campaign, built and executed for you. Choose the scope around the market question you need to answer.
14DAYS
01 / DISCOVER THE OPPORTUNITYMarket
validation.
Define the ICP, research the account universe and test the first campaign hypothesis.
EXPLORE THE 14-DAY SPRINT ↗30DAYS
02 / ACTIVATE THE MARKETMake your
first move.
Build and activate a focused multichannel campaign, then refine it from early market feedback.
EXPLORE THE 30-DAY SPRINT ↗90DAYS
03 / DEVELOP THE PIPELINEBuild lasting
momentum.
Develop priority accounts, sustain follow-up and build a deeper picture of your market.
EXPLORE THE 90-DAY PROGRAMME ↗Scope, timing and pricing are agreed before engagement. Programme length is not a promise of results.
LAUSANNE / EPFL INNOVATION PARK
BIG IDEAS.
MEET THE
RIGHT PEOPLE.
Technology needs a commercial conversation. We connect complex B2B offers with the companies and people they are built for.
TECHNOLOGY & INNOVATION ↗A view of the local innovation ecosystem. LGS is independent of EPFL. Photo credits ↗04 / INSIDE THE CAMPAIGN
No mystery.
Just method.
See how research becomes a relevant opening, a coordinated sequence and a qualified handover.
ILLUSTRATIVE ACCOUNT / NOT A CLIENTA Swiss B2B
A Swiss B2B
software company.
- THE FIT
- Defined product. Enterprise buyers.
- THE BUYING GROUP
- Commercial lead + technical stakeholder
- THE RESEARCH QUESTION
- Where does the offer solve a specific problem?
01
Research the accountConfirm fit, context and relevant roles.
02
Build a reason to connectSpecific issue → credible offer → clear next step.
03
Coordinate the outreachEmail + LinkedIn + Phone
04
Qualify before the handoverInterest, fit and meeting context.
A demonstration of the workflow. No client identity, campaign data or performance result is implied.
EXPLORE THE CAMPAIGN ANATOMY ↗05 / THE RIGHT FIT
Built for companies
with something
worth selling.
Best suited to B2B companies with meaningful contract values, a defined offer and a team ready to take the next conversation.
06 / TWO WAYS TO WORK TOGETHER
Test the opportunity.
Or build the market.
Outbound sprint
For a defined question, target segment or campaign launch.
- Test Switzerland or a new ICP
- Validate messaging with selected accounts
- Start targeted commercial conversations
- 14 / 30 / 90-day formats
Swiss market development
An extension of your commercial team for a strategic market.
- Continuous account research and development
- Prospecting, outreach and follow-up
- Qualification and pipeline support
- Market feedback and ongoing refinement
07 / PERSONALLY ACCOUNTABLE
Your campaign.
My responsibility.
You work directly with the person responsible for your campaign, from ICP definition and account research through messaging, outreach and optimisation.
Philip’s background spans Swiss cloud technology, MedTech and entrepreneurship, with experience at Exoscale, Debiotech, IFJ and YBInspire.
French & English: native · German: B2
MSc Management (Entrepreneurship)
Swiss focus
Account research grounded in the market you want to enter.
Research first
A reason to approach each account, before activity begins.
Human + AI
Technology supports research. People make the decisions.
Pipeline, not lists
The objective is a qualified conversation and a clear next step.
08 / WORK BACKWARDS FROM THE GOAL
What would
your next
10 clients take?
Explore the conversation volume behind a sales target. Your assumptions. A simple planning estimate.
50
Approximate qualified conversations required.
Potential contract value: CHF 250,000
Target customers ÷ conversation-to-customer close rate, rounded up. This is not a forecast, an ROI calculation or a guarantee. Costs, sales-cycle timing and attendance are not modelled.
Build my Swiss pipeline↗09 / FIELD NOTES
Less noise.
Better decisions.
01 / STRATEGY · 5 MIN READ
FIT
FIRST.
FIRST.
Your Swiss ICP needs more than an industry filter.
Build an account definition your campaign can actually use. ↗
02 / MEASUREMENT · 4 MIN READSIGNAL
≠ NOISE
≠ NOISE
Measure conversations. Understand the steps before them.
A practical way to read outbound performance. ↗
03 / MARKET ENTRY · 5 MIN READCH
↗
↗
Entering Switzerland? Test the account universe first.
What to establish before launching a national campaign. ↗
NOT READY TO BOOK?
The Swiss outbound
readiness checklist.
One practical checklist for your ICP, account research, messaging, channels and qualification. Built to use before your next campaign.
OUR TOOLKIT / ONE CONNECTED CAMPAIGN
The intelligence behind the outreach.
Apollo · Hunter · Prospeo · Sales Navigator · PhantomBuster
Find relevant accounts and people, research their context and enrich the fields a campaign needs.
lemlist · Expandi · Resend
Prepare email and LinkedIn workflows, coordinate follow-up and support message delivery.
HubSpot · Trello · Slack
Keep account ownership, approvals, conversations and next actions visible.
Lovable · Power BI
Develop working tools and turn campaign activity into reporting that supports decisions.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗