SERVICES / Cold calling

A relevant reason for the first conversation.

Targeted B2B telephone prospecting in Switzerland, connected to your wider outbound campaign and handled with care for your brand.

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RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
01 / DISCOVER

Find the person.
Understand the account.

Emailcontact@example.com

Phone+41 •• ••• •• ••

LinkedInDecision-maker identified

ICP → research → enrichment → review
02 / ENGAGE

One conversation.
Connected channels.

  1. 01✉ Personalised introduction
  2. 02in LinkedIn connection
  3. 03✉ Relevant follow-up
  4. 04☎ Prepared sales call
A reply changes the next step.
03 / LEARN

Read the signals.
Qualify the interest.

Open rate42%
Click rate6%
Meetings booked04
Example only. Opens and clicks are directional signals.
Human review at every commercial decision.Explore the process

Prepare before the first call

Good calling starts with the account context, a relevant contact and a concise reason to speak. We research the organisation, map the likely owner of the topic and prepare an opening built around a business issue. The script is a guide to a conversation, with useful answers to predictable questions.

Use the phone for what it does well

A call can establish who owns a project, understand the current situation and test whether a next step makes sense. It can also resolve ambiguity left by an email. We do not treat every conversation as a pitch; learning that an account is unsuitable or that the timing is wrong is valuable campaign feedback.

Coordinate the language and channel

The campaign scope specifies the audience and working language. Philip is native in French and English and has B2 German proficiency. Language requirements are agreed before launch, including any specialist support needed. Calls are coordinated with email and LinkedIn, with a consistent message and shared contact history.

Review conversations, not just dial counts

Reporting separates attempts, connections, substantive conversations and qualified interest. Objections and routing information inform the next round of research and messaging. A request not to be contacted is recorded and respected across the campaign.

THE NEXT MOVE IS YOURS.

Your next Swiss client
is already out there.

Let’s find the right companies, start the right conversations and build your Swiss pipeline.

01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗
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