Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
SWISS MARKETS / Zug
Reach the right function inside the account.
Research, decision-maker mapping and outbound campaigns for B2B companies targeting Zug.
Book a strategy call↗RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Look beyond the registered address
A company’s presence in Zug is a starting point for research, not proof of a local buying opportunity. We examine what the business does there, which functions are represented and whether the relevant decision-maker is based locally. The campaign should follow operational fit rather than a list of addresses.
Choose a sector-specific proposition
The canton’s economic promotion material describes life sciences alongside technology-related clusters. Your campaign still needs a narrower commercial rationale. We connect the offer to a use case and persona, then decide what account evidence makes an approach credible.
Account for international teams
Outreach language and messaging should reflect the people involved in the buying process. We agree the working language and any support requirements before activation. Where a regional or international team owns the topic, the account map should make that clear before the first contact.
Develop accounts across conversations
A focused account-based programme can be useful when the universe is small and the offer is specific. We coordinate outreach, record objections and identify the next relevant person or timing. The reporting distinguishes new contacts from genuine commercial progress.
Regional context: Canton Zug: life sciences and technology ↗. Campaign approach is LGS’s own.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗