Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
SWISS MARKETS / Basel
Prospect with the buying context in view.
Account-led B2B outreach for companies targeting Basel and its surrounding business region.
Book a strategy call↗RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Research the specific place your offer fits
Basel Area Business & Innovation identifies life sciences as a major regional strength. That does not make every life-sciences organisation a relevant prospect. We define whether your offer fits a research team, a manufacturer, a service provider or another specific account type before mapping decision-makers.
Keep technical claims within the evidence
A technical buyer needs enough substance to assess relevance. We work from your approved materials and clarify what can be said about the offer. Philip’s MedTech business-development experience provides useful context, while product, regulatory and clinical claims remain with your own subject-matter experts.
Plan for a buying group and follow-up
An initial contact may be able to establish fit without owning budget or implementation. We map relevant roles and retain conversation context so the next interaction builds on the last. A useful outcome can be a qualified introduction or a clear timing signal, rather than an immediate sales meeting.
Keep Swiss and cross-border scope distinct
Basel sits close to France and Germany, but extending an account list beyond Switzerland changes the campaign scope. We agree which countries are included, what language support is required and how contact handling will be reviewed. Geography should be a deliberate targeting decision.
Regional context: Basel Area: regional business context ↗. Campaign approach is LGS’s own.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗