Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
LGS / INSIGHTS
The Swiss
outbound journal.
Practical perspectives on account research, lead generation, email, LinkedIn, calling and commercial development. The complete 205-article archive in English, French and German.
RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Page 11 of 12 · 205 articles
EN / Lead Generation
Lead Generation Switzerland: The 2025 Playbook for B2B Pipeline Growth
A complete 2025 playbook for lead generation in Switzerland, covering channels, ICP definition, GDPR/FADP compliance, and benchmarks Swiss B2B teams should hit this year.
April 18, 2025 · 10 min readEN / Geneva B2BB2B Outbound in Geneva: A Complete Guide to Selling in French-Speaking Switzerland
How to run B2B outbound in Geneva and Romandie effectively, from messaging in French to navigating commodity trading, banking and international organisations.
April 16, 2025 · 11 min readEN / Cold CallingCold Calling in Switzerland: How to Win in French, German and English
A practical guide to cold calling Swiss B2B prospects in their native language, with scripts, timing windows, compliance notes and benchmarks.
April 14, 2025 · 10 min readEN / LinkedInLinkedIn Outreach in Switzerland: 2025 Best Practices for Senior B2B Personas
How to run LinkedIn outreach in Switzerland without burning your account or your brand. Connection rates, message templates, Sales Navigator strategies and FADP compliance.
April 12, 2025 · 11 min readEN / Romandie B2BB2B Sales in Lausanne and Romandie: A Go-to-Market Guide
Lausanne, EPFL, biotech, fintech and hardware: how to build a B2B sales motion that works across French-speaking Switzerland's fastest-growing innovation hub.
April 10, 2025 · 11 min readEN / Lead GenerationBest Lead Generation Companies in Switzerland (2026 Comparison)
Side-by-side comparison of the best lead generation companies in Switzerland. Pricing, specialisation, languages covered, and how to choose for B2B SaaS, fintech and industrial sales.
April 18, 2026 · 9 min readEN / Zurich B2BB2B Lead Generation in Zurich: A Practical Playbook
How to generate qualified B2B leads in Zurich. Industries, ICPs, channels and outreach cadences that actually book meetings with Zurich decision-makers.
April 17, 2026 · 10 min readEN / Geneva B2BB2B Lead Generation in Geneva: Selling into Romandie's Power Hub
Geneva-specific B2B lead generation strategy: international organisations, private banking, commodities trading, and how to break in with French-first outreach.
April 16, 2026 · 10 min readEN / LinkedInLinkedIn Lead Generation in Switzerland: Complete 2026 Strategy
How to use LinkedIn to generate B2B leads in Switzerland. Sales Navigator filters, message templates, automation safety, and Swiss-specific compliance.
April 15, 2026 · 11 min readEN / Cold EmailCold Email in Switzerland: Deliverability, Compliance and Copy
How to run compliant, high-deliverability cold email campaigns into the Swiss market. revFADP rules, domain warm-up, and copy patterns that book meetings.
April 14, 2026 · 10 min readEN / Outbound SalesHiring an Outbound Sales Agency in Switzerland: What to Expect
What an outbound sales agency in Switzerland actually does, what to pay, and how to structure the engagement for measurable pipeline within 90 days.
April 13, 2026 · 10 min readEN / Appointment SettingAppointment Setting Services in Switzerland: Pricing and Quality Benchmarks
What appointment setting in Switzerland costs in 2026, what counts as a qualified meeting, and how to ensure you actually fill your sales calendar.
April 12, 2026 · 10 min readEN / SaaS SalesSaaS Lead Generation in Switzerland: Founder-Led Playbook
How early-stage and growth-stage SaaS companies generate qualified B2B pipeline in Switzerland. Channel mix, pricing, and what works at each ARR band.
April 11, 2026 · 10 min readEN / FintechFintech Lead Generation in Switzerland: Selling into Banks and Wealth Managers
Switzerland is the world's wealth management capital. Here is how fintech vendors generate qualified pipeline into Swiss banks, asset managers and family offices.
April 10, 2026 · 11 min readEN / Pharma & Life SciencesLead Generation in Basel: Selling into Pharma, Biotech and Life Sciences
Basel is Europe's pharma capital. Here is how B2B vendors generate qualified leads into Roche, Novartis and the broader Basel life sciences cluster.
April 9, 2026 · 10 min readEN / Crypto & Web3Lead Generation in Zug: Selling into Crypto Valley and Web3
Zug's Crypto Valley is one of the world's densest blockchain ecosystems. Here is how B2B vendors generate qualified pipeline in Web3 and digital assets.
April 8, 2026 · 10 min readEN / AI SalesAI-Powered Lead Generation in Switzerland: What Works in 2026
How Swiss B2B companies use AI for lead research, personalisation and outreach at scale, while staying compliant with FADP and avoiding generic spam.
April 7, 2026 · 10 min readEN / ABMAccount-Based Marketing in Switzerland: ABM Playbook for Enterprise B2B
How to run account-based marketing programs targeting Swiss enterprise accounts. Account selection, multi-threading, and ABM channel mix that closes deals.
April 6, 2026 · 11 min readTHE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗